PAL stats is newly formed in 2017 and is the vision of its founder, Chris Cook. Chris worked for many years at TNS Digitab where he gained much of his statistical analysis knowledge and training while working with the visionary statistician Eric Willson. Chris is a member of the Market Research Society and a fellow of the Royal Statistical Society.

If you are wondering what the PAL stands for – Our parent company is Precognitive Acumen Limited.